Ammara – natural skincare by Kainaaz Mehta
The Lifestyle Portal’s 2nd Entrepreneurs’ Meetup was a launchpad to many first-timers who were testing the waters of entrepreneurship. Each of the participants got a chance to speak about their work which helped us to understand their visions, hard work and the perseverance that goes into running one’s own enterprise. This is where we got to interact with more than 20 entrepreneurs from various segments and one of them was Ammara, a home-grown business curating natural skincare product across all age groups.
We’re extremely happy to share the entrepreneurial journey of 44-year-old, Pune based Kainaaz Mehta, Founder of Ammara. Find out how Kainaaz, after having spent almost two decades in the service industry decided to start her own venture on skincare.
When did it all begin?
She shares, “After having worked in the services industry for 21 years, I got increasingly obsessed with the idea of creating something I really cared about for the last couple of years. I am a firm believer that business has the ability, even the responsibility, to bring about change. Change that is for the better.”
Getting trained
Kainaaz has always been fascinated by skincare and when she decided to hop onto the entrepreneurial bandwagon, this was what came to her mind instantly. Once she decided on her new career shift, she completed a Diploma in Beauty Care from VLCC and attended several workshops to keep learning and growing in the field.
Kainaaz launched Ammara in January 2018 with a handful, around 8-10 varieties of soaps ranging from Goat Milk, Shea Butter, Charcoal and Green Tea. Today she has more than 25 types of soaps. She also makes customised soaps, soaps for events, occasions, and now even launched her line of scrubs, creams, body lotion, kumkumadi tailam and lip balms as well.
Initial investments
After gearing up with all the new learnings, Kainaaz started from her home kitchen. Eventually with time, as worked picked up, she now has a dedicated studio in her house. Her network, friends, social media and exhibitions have paved her path to moving ahead.
What makes Ammara products unique
“Soaps by Ammara are paraben-free, all-natural made with the goodness of Almond oil, Shea Butter and Cocoa Butter to name a few. At Ammara, I only use natural and chemical-free ingredients. I play with a palette of oils, butters and natural colours. Most of my clients are the ones who are aware of the benefits of natural products and prefer to buy handmade and chemical-free products from Ammara,” adds Kainaaz.
Why should consumers make a shift to natural products?
Kainaaz further explains, “Most people actively try to minimize the number of toxins that enter their bodies. They eat good food, drink purified water, breathe purified air, and some even take added measures to detoxify their bodies. However, what many people don’t realize is that toxins can also be absorbed through their skin as well. Sometimes people don’t think before buying a soap. Given the industrious process used to produce many of the commonly known soaps, it’s not a surprise that most contain questionable chemicals, dyes, and fragrances… questionable substances that many of us would be better off avoiding. If you want to minimize the use of “casual toxins” you and your family are exposed to, consider using natural soap.”
“All the soaps by Ammara are natural, free from parabens and made with the goodness of Almond oil, Shea Butter, Cocoa Butter and many more. Most conventional soap products contain heavy fragrances, nasty parabens, dyes and other chemicals that don’t belong on our skin. These ingredients can cause endocrine disruption and even be carcinogenic. Also, our skin is our biggest detox organ, so we don’t want to coat or clog it with artificial stuff,” adds Kainaaz.
Journey and response so far
Kainaaz signs off by sharing the journey has been fabulous with lots of new learnings and overcoming various challenges and yet moving in the right direction. She is now looking at establishing a sizeable workshop and creating a space for Ammara as a reputed brand in the market.
To place an order from Ammara, click here.
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