EntrepreneursSuccess Stories

Homepreneurs Branding Dos and Don’ts: Sonali Karande Brahma

The Lifestyle Portal’s Keynote Speaker, Sonali Karande Brahma, is an award-winning Brand Strategist and a Creative Advisor with over 24 years of experience in creating powerful stories for brands, both in the traditional and digital domain. Book your seats to attend our Entrepreneurs’ Meetup at Northern Lights, E-Square, Pune on 23rd November 2019 and learn new facets of entrepreneurship.

Sonali Brahma was among the awarded the title of Top 50 Most Influential Content Marketing Professionals – Asia. She is a published author and has five stories in Chicken Soup for the Soul Series- India. She is also a Mentor to SHEROES.com and Mentor- Marketing to Startup Leadership Program. She is a ‘sustainable living’ evangelist and a practitioner and supports the causes of women empowerment, physically and mentally challenged people. A fitness enthusiast, she has run several official runs with a podium finish to her credit. You will find her at the happy intersection in life where purpose, passion and profession meet.

Homepreneurs Branding Dos and Don’ts, Sonali Karande Brahma, Brand Strategist and Creative Advisor.

Sonali Karande Brahma, Brand Strategist and a Creative Advisor
Sonali Karande Brahma, Brand Strategist and a Creative Advisor

Homepreneurs are entrepreneurs who create and manage home-based businesses. While we have several success stories of homepreneurs, there are several limitations that tend to pull the business down or rather, drags it so that it never soars. Since homepreneurs are homemakers or students or people who are balancing two or more roles in life as they work on their business, challenges are aplenty – lack of time, lack of bandwidth, lack of funding, lack of human resources, lack of support, fear of falling short, fear of scaling up and more. On the other hand, what homepreneurs have in abundance are passion and ambition. And using the right branding opportunities and strategies, homemakers can make the most of what they have.

How the world looks at homepreneurs

The word ‘homepreneur’ in itself could create an image that is not very professional. The world may see homepreneurs as people who are into business because they have a little extra time on their hands; they are trying to create an additional source of income; they are not confident of making it big so they have started small (home businesses may be seen as small, if not branded right); because they are not as ambitious. They may also be seen as people who may not live up to expectations; who may not deliver on time and who can be taken for granted when it comes to payments. In short, homepreneurs may be taken for granted and even for a ride by the world.

It is important to create the right image through branding

A great product or business needs to go out in the world with the right face, traits, values and the right personality. That is what we mean when we say ‘branding done right’.

If you are a homepreneur and have faced the above problems; if you have never been able to tell your story right, or have been turning a blind eye to branding, then I promise this session on Branding Dos and Don’t for you will be an eye-opener.

The Lifestyle Portal’s 2nd Entrepreneurs’ Meetup, Pune: (For more details, click here)

Venue: E-Square
Timing: 9:30 am – 5:30pm
For Bookings: Email us at contact@tanyamunshi.com

i) Top 5 Business Mistakes I made & the Lessons Learned.
ii) What does Environmental Sustainability & Entrepreneurship mean to me
iii) Homepreneurs – what makes us so successful

Get listed & collaborate with us:

Write to us at contact@tanyamunshi.com if you’d like to get listed, featured & collaborate with us at The Lifestyle Portal.

The Lifestyle Portal

Tanya is a graduate in Sociology from Sophia College, Mumbai, a post-graduate in Communications and Media from SNDT Women’s University in Mumbai and holds a Master's Degree in Journalis & Mass Communications from Chandigarh University. A former writing mentor and a seasoned lifestyle writer, Tanya writes columns on The Lifestyle Portal of life and living.

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