EntrepreneursSuccess Stories

Top 5 Business Mistakes & the Lessons Learned: Crimson Bluz

The Lifestyle Portal is very happy to announce our third Gifting Partner – Crimson Bluz, Founded by Jasmine Patel. Limited seats left for our 2nd Entrepreneurs’ Meetup at Northern Lights, E-Square in Pune on 23rd November 2019. Don’t miss your chance to interact with top entrepreneurs from various fields; it’ll be a brilliant learning ground for all of us.

Crimson Bluz is a lifestyle brand that is into home décor and body products. Launched in October 2017, we first started with home decor items such as handcrafted marble and stone products, and moved on to soaps, bath salts, hand and body washes and scrubs.

Our handcrafted products range from decorative boxes, plates, marble tabletops, trays, oil diffusers, marble lamps and dhibis, engraved with semi-precious stones. The home décor range starts from Rs.299 to Rs. 8,999. Crimson Bluz has now also ventured into pure cotton bedsheets, bedcovers, runners and towel sets in their home decore segment. Our bedsheets are of superior quality with embroidery, applique work and excellent design work.

Meet Jasmine Patel, who is originally from Agra, and is now settled in Pune. A mother of two grown-up boys, she holds a Masters Degree in Child Development and has worked as a Teacher for special children. She’s an Immigration and an Overseas Education consultant for over 19 years and runs a lifestyle brand called Crimson Bluz.

Gifting Partner: Jasmine Patel, Founder Crimson Bluz, Pune.

Jasmine Shah, Founder, Crimson Bluz
Jasmine Shah, Founder, Crimson Bluz

1. Starting up a business with Understanding the complete working Process:

While I was working as a special educator, I was introduced into business by a family friend. As I had no prior business knowledge or guidance, I just went about with it assuming that the reference given by a family member is good enough to rely on a business partner. Hence, without understanding the complete procedure, investment, legal and financial issues and relying on others I started the business.

The lesson learned was that we need to always understand the complete process. Have the knowledge to be able to understand the documentation, do proper paperwork with the help of professional people and understand the legalities and the financial aspects of businesses, before starting your own. Most importantly, read up from verified government sites, attend conferences and learn from people who understand the business.

2. Understanding the Market:

Initially, I did not understand the market. In any business, you must understand the buyer /client and accordingly discuss the product and its process so as to put it across to your target audience. A client’s background and surroundings also makes a difference in our business. Now I take the complete details of the client background, qualifications, special requirements of the clients and all possible legal and financial details so that I can give them all the available options to their requirements.

3. Digital Media:

Digital Media is the most important feature in today’s world. You need to have your presence here, so that people can see you, clients can connect and most importantly, it helps the company to grow. When I started out, it was a challenge for me to understand this media as I was not a computer savvy person. I could not think of this option and found it difficult to do it and hence marketing of my business was getting difficult.

The lesson learned was that I started attending computer classes. I started meeting people from Digital Media and then changed my business marketing plan. I started a website, where I posted regular updates about our business. Eventually, I started promoting more on different social handles. However, I still feel, that I need to learn more in this field.

Crimson Bluz
Crimson Bluz

4. Open to New Opportunities:

We must keep taking up good business options and add new verticals in business. More options will increase new business, new interactions and open new avenues. I am an Immigration and an Overseas Education consultant from the last 19 years. I meet various University representatives, Immigration lawyers, students and parents from different cultures and financial backgrounds from different countries. This helps me in understanding their culture, markets and lifestyles.

But the initial mistake that I did was that I  did not understand just casual meetings and unprofessional people should not be taken as business partners or coordinators. Now I visit the place, check the requirements, understand the markets, meet the professionals and follow proper steps then proceed accordingly.

5. Last but Most Important Maintain Good Relationships:

This is one thing that I very strongly believe and the most important feature that should be followed by all individuals. I try and keep in touch with all my clients and students who are now settled overseas. This has helped me a lot when I ventured into my second business – Crimson Bluz where we make Home Fécor and Beauty products. In this line of work, I have to deal with craftsmen, designers and traders and hence, respecting their craft and skill of utmost importance.

The Lifestyle Portal’s 2nd Entrepreneurs’ Meetup, Pune: (For more details, click here)

Venue: Northern Lights, E-Square, Pune
Timing: 9:30am – 5:30pm
Date: 23rd November, (Saturday) 2019

For Bookings: Email us at contact@tanyamunshi.com

Topics to be covered at the meetup:
i) Top 5 Business Mistakes I made & the Lessons Learned.
ii) What does Environmental Sustainability & Entrepreneurship mean to me
iii) Homepreneurs – what makes us so successful

Get listed & collaborate with us:

Write to us at contact@tanyamunshi.com if you’d like to get listed, featured & collaborate with us at The Lifestyle Portal.

The Lifestyle Portal

Tanya is a graduate in Sociology from Sophia College, Mumbai, a post-graduate in Communications and Media from SNDT Women’s University in Mumbai and holds a Master's Degree in Journalis & Mass Communications from Chandigarh University. A former writing mentor and a seasoned lifestyle writer, Tanya writes columns on The Lifestyle Portal of life and living.

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