EntrepreneursSuccess Stories

Hompreneurs – What makes us so successful: Sujata Rane

The Lifestyle Portal is proud to present our next participant, Sujata Rane, Founder of Sujata Creations Innovative Handbag Creations. Book your seats for Northern Lights, E-Square, Pune on 23rd November 2019 for our 2nd Entrepreneurs’ Meetup where you can meet her and other entrepreneurs.

Participant: Sujata Rane, Sujata Creations Innovative Handbag Creations.

Sujata Rane, Sujata Creations Innovative Handbag Creations.
Sujata Rane, Sujata Creations Innovative Handbag Creations.

My life’s journey as a newly wedded bride brought with it not only beautiful surprises and lots of challenges too. The demand of the family to have a bride who will be a ‘homemaker’ presented me with an opportunity to explore my ‘creative’ side that set me on my journey.  To be honest, I did not have a clear picture of what I wanted to be, but with the support and advice from my family, I put my knowledge of Fashion Designing into creating ‘Designer Bags and Purses’.

Once I had a good hold, I realized my potential and started venturing out to make bags, covers, folders and accessories.  It started out with gifting few items which earned good appreciation. Later the real boost came in when I ‘bagged’ a bulk order and from there, there was no looking back!

To begin with, I managed on my own without any assistance, but when the demand started rising, I started appointing ladies to help out with the business and also learned the nuances of running a successful business.

My team comprises six ladies, mostly below the poverty line, but with the zest of overcoming the worst, providing me with an opportunity to impart basic knowledge of the business and also to make them self-sufficient.  Along the way, these ladies, with their zeal and expertise, branch out to become ‘Homeprenuers’.  Yes, it does bring in a bit of void which tends to put pressure on other team members, but when I see these ladies being able to provide for their family, it gives me a sense of satisfaction and confidence that I could bring about a difference in the life of one person.

During festivals, the rush of orders keeps me on my toes, but with the support of my family, I am able to bring out the best.  The appreciation that I receive from my patrons and the repeat orders are worth the sweat and perspirations.

The off-season gives me an opportunity to explore my creativity with new designs and to adopt newer technology. There are times when I do encounter set-backs like under-staffing, but tough times don’t last long!

Sujata Creations Innovative Handbag Creations.
Sujata Creations Innovative Handbag Creations.

The Lifestyle Portal’s 2nd Entrepreneurs’ Meetup, Pune: (For more details, click here)

Venue: Northern Lights, E-Square, Pune
Timings: 9:30am – 5:30pm
Date: 23rd November, (Saturday), 2019
For Bookings: Email us at contact@tanyamunshi.com

Topics to be covered at the meetup:
i) Top 5 Business Mistakes I made & the Lessons Learned.
ii) What does Environmental Sustainability & Entrepreneurship mean to me
iii) Homepreneurs – what makes us so successful

Get listed & collaborate with us:

Write to us at contact@tanyamunshi.com if you’d like to get listed, featured & collaborate with us at The Lifestyle Portal.

The Lifestyle Portal

Tanya is a graduate in Sociology from Sophia College, Mumbai, a post-graduate in Communications and Media from SNDT Women’s University in Mumbai and holds a Master's Degree in Journalis & Mass Communications from Chandigarh University. A former writing mentor and a seasoned lifestyle writer, Tanya writes columns on The Lifestyle Portal of life and living.

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