Success Stories

KoolKart – Goodies in a bag goes online!

So many of us must have dreamt of starting something of our own when we have been down right broke, especially sitting in the college canteen over a cup of chai.

This is how one of the latest online shopping portals KoolKart came into existence when co-founders Anupam Agarwal and Suneil Chawla both IIM A Ahmedabad graduates gave shape to their dream of starting their own e-commerce venture almost a year ago.

How did it all begin?

“We always discussed startups right from the days in the dorm of IIM Ahmedabad. After 3-4 years working in banking and consulting firms, we decided it was high time we pursue our entrepreneurial dreams of creating a world-class experience for the Indian consumer,” recalls Anupam.

Seeing e-commerce finally getting acceptance from Indian consumers, both Anupam and Suneil saw the opportunity to create a national consumer-focused e-commerce brand over the next 10 years.

Branding and investment

So armed with an initial investment of almost 25 lakhs, they launched KoolKart in September 2011 with a 5 member team based out of Chennai.

Suneil adds, “Our brand name was a combination of two factors – we wanted to have a differentiated brand built on the ‘cool’ factor, and also associate it clearly with shopping in the mind of the consumer; hence ‘Koolkart’ as a name was the best option!”

What makes KoolKart unique?

“One of the biggest gaps today in online shopping is finding exclusive and trendy collections and to be able to shop in a fun and a social manner. At KoolKart, we scout the breadth of the country to get designers and brands that offer unique collections. That’s how we have discovered the best designers and brands and you’re able to engage with other shoppers in the shopping community to exchange fashion tips and trends as well,” explains Anupam.

KoolKart follows a strict quality control process where every designer is scanned for his/ her work thoroughly before getting listed on their website.

Suneil mentions, “We also keep monitoring service levels from our sellers, such as delivery time and product quality. Whenever this falls below a set standard, we delist the seller and discontinue their products from our site.”

So register yourself at KoolKart today and get a 1,000 INR Gift Voucher to help you start your shopping spree. You can pick up the latest in clothes, shoes, accessories and home décor items that are all priced between the range of INR 200 to INR 3,000.

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Tanya is a graduate in Sociology from Sophia College, Mumbai, a post-graduate in Communications and Media from SNDT Women’s University in Mumbai and holds a Master's Degree in Journalis & Mass Communications from Chandigarh University. A former writing mentor and a seasoned lifestyle writer, Tanya writes columns on The Lifestyle Portal of life and living.

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