Meet Rajashree Nedungadi a Mumbai-based artist who has been teaching traditional art forms from India since the past 18 years. She is a faculty for fashion designing students at Nirmala Niketan, Churchgate, SNDT Juhu, Poddar International School, Pearl Academy and other elite institutions.
She shares her journey behind starting Curiocity – an art portal with The Lifestyle Portal and here’s her story…
How did it all begin?
It all started in 1998, when all the schools in Delhi declared holidays due to the rising temperatures during summers, and Rajashree decided to help her friends by planning a mini indoor art and craft summer camp for kids and landed up having a fantastic time.
“This is when I realised what my trule calling was and so I launched Curiocity – ‘the city of curios’ as coined by my husband and me,” she recalls.
For Rajashree, her initial investment was advertising her work, learning and updating her knowledge and skill sets to gear up for challenges for a fast growing market.
Workshops at Curiocity
She adds, “There’s lots of competition and I always constantly need to update my Facebook and Whatsapp accounts an average of 10-12 courses a year right from decoupage, making canvas tote bags, paper weaving scrap-booking , calligraphy, cartoonography font for kids and so on.
If you’re wondering what her online Facebook store ‘Curiocity’ is all about, well according to her it is a one stop shop that offers painting, paper craft and clay craft under one umbrella.
Rajashree also customises workshops for all levels according to age, theme, budget be it a fashion designing student, corporates and the like.
What’s more, Curiocity is also a manufacturer of handmade gift items and of wooden artefacts right from keychains to jute bags to boxes and also provide raw material for art and craft workshops to hobbyists as well.
Major themes available at Curiocity
You’ll find Kerala murals, oil painting, Madhubani, coffee painting and brushless artworks available here. According to Rajashree, “I love Kerala murals for its intricacy and detailing as it’s my ode to traditional paintings. I really like oil painting for their universal appeal and their all season demand. Madhubani for the brightness and the ease of colouring especially because non-art background people love it and coffee painting is in demand for its rejuvenating aroma, the beauty in the shades of brown and easy availability of the material.
She further adds, “ I love brushless painting as my challenge and commitment to people who have brush phobia/ painting phobia, as such art forms involve no brush in this painting.
Apart from working on commissioned art work for clients, Rajashree works as a content developer for industries, conducts corporate workshops and lots more.
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